If you’ve ever sat down at the end of a long day and wondered what you actually did with it, then you're in the right place.
Maybe life feels like it’s running on autopilot, you’re busy but not sure what you’re building. You’ve read the books, listened to the podcasts, told yourself things will change when the time is right, but the time never feels right.
That feeling is exactly why Purpose & Simplicity exists.
Who am I?
I’m James, currently living in North Wales with my family, working a 9–5 I’m slowly working my way out of and building a simpler and freer life, one intentional decision at a time.
I’ve been cabin crew, a youth worker, a mentor, and I’m a qualified accountant working towards my chartered management accountant status. I’ve worked in sales, helped businesses with their social media, and spent years fascinated by how people live alternative lifestyles, different cultural approaches to life, the digital nomad world and what it actually looks like to design life on your own terms.
The suitcase in the logo isn’t just aesthetic, it represents the life I’m building which is mobile, light, and on my own terms. Whilst serving as a reminder of journey before destination, which is what life is, a journey.
I’m not writing from the other side of a transformation but from with in the messy middle, same as you, and that’s kind of the point.
What I write about
Every week I write about:
Intentional living — getting off autopilot and making choices that actually reflect what you value
Simplicity — cutting through the chaos, noise, complexity and nonessentials to make space for what actually matters
Lifestyle design — building a life shaped by choice, not just circumstance
Lifestyle business — the practical, unglamorous, honest side of building something of your own
No hustle culture, no overnight transformations, just real conversations about living and working more freely and inline with your values and lifestyle.
Working together
If you want to go beyond the newsletter, I work with people one to one as a life coach, lifestyle business support and decluttering coach.
My niche is purpose coaching and lifestyle design, helping you to get clear on what you actually value, where the gap is, and how to start closing it. I’m a qualified lifestyle coach and currently completing my life purpose coaching qualification.
For those building or thinking about building something of their own, I offer lifestyle business support, not consulting, more like a thinking partner who can also help, who’s walking the same path and happens to understand the numbers too.
And for anyone who wants to simplify their physical space as a way of simplifying their life, I work with people on decluttering, cutting the clutter that drains your energy and clouds your thinking.
The best place to start is the Direction Call, a free 25-minute conversation with no pressure, no pitch. We’ll talk through where you are, what feels stuck, and what might help, with everything else flowing from there. Book a time here.
Prefer to just send a message first? Drop me a DM.
Come and join in
Subscribe to the weekly newsletter, dig into the archive, and don’t be a passive reader, jump into the comments, share what’s on your mind, and bring someone along if you think they’d benefit.
This is meant to feel like a community, not a content feed.
Talk soon, James
